Why Do I Need an App?
With lots of new “shinny things” hitting the internet these days, lot of people are now asking the question, “Why do I need a mobile app if I already have a website?”
We don’t blame you, we know exactly how you feel! Please let us go with you through some of the reasons why a mobile app might just be what your business needs right now to compete in your market and why in many cases it is so much better then a website.
Top 8 Reasons to Publish an App:
1. People spend much more time in apps than on websites
Why? Convenience, They can access your info when and where they want and they’re not tied to their computer. Mobile apps make your content more accessible, engaging, and increases “consumption.”
2. Mobile device use exceeds TV and Computer use 5:1
As providers of information and support you need to be where your prospective customers and clients can find and consume your information and engage your support, which is now overwhelmingly in the mobile world.
3. Effective Marketing
Apple and Android app stores allow you to reach untold millions more that you could otherwise. When they search for information related to your area of expertise you want them to find you! An app differentiates you from the vast majority of your competition. Reaching lots of people and standing out from your competition are necessary for effective marketing.
Having a book used to be the ultimate credibility booster. However, in today’s world things change so fast that people rely more on information they get digitally than in print. People assume the latest information is the best and most relevant and if you have an app people assume that your information and services must be leading edge.
5. Cool Factor
Just like the early days of anything (like email, ezines, etc), it’s easier to stand out when people are eager to check out something new before it gets old and crowded. Even when apps become ho- hum, all of the above will still apply.
6. More About Convenience
An app allows you to put in one easily accessible place a lot of different elements that are now scattered- your facebook group or page, your twitter feed, your videos, audio recordings, your articles, even your entire information program are much more easily accessed from your app than expecting folks to navigate all over the web to YouTube, Twitter, Facebook, your website, etc. And they can do so from anywhere, not just in front of their computer where they really would prefer not to spend their time (would YOU?).
I don’t value innovation just for innovation’s sake, but if it advances our profession and helps us reach and help more people, it’s extremely valuable. Since an app is basically a software program, the potential exists for us to create applications that truly make a difference and help our target audience beyond print and websites.
Here’s an example- www.talky2.com is a cool website that will help couples if they use it, but as an app it is even more effective and can reach and help many more people than the website. The technology is actually pretty simple and the app was put together by a high school kid helping his neighbor who is a psychologist.
We know that things change and evolve and old technology and practices are replaced with new (remember transistor radios, “Walkman” portable cassette and CD players, the “Phone Book” and the “Yellow Pages?”) Mobile devices and apps are clearly widely adopted and desired and are clearly a game changer for information marketers and helping professionals. When you keep up with your target audience, go where they are, and respond to what they want and need, you stay in business. When you expect them to find you and do things your way, you become obsolete and left behind.
Smart phones, tablets, and e-readers are the top selling consumer electronic devices, far more than computers, game consoles or TVs. 500 million smart phones were sold in 2011. Prices of smart phones now compete with regular cell phones, and being wi fi enabled they don’t even need a separate data plan, so web enabled mobile devices are reachable for anyone at almost any income level.
This truly is a mobile world right now, and the sooner that you recognize this and find ways to leverage mobile media marketing the more successful you will be. The window is now for being first to market to mobile device users in your niche and will be filled by your competition soon enough.
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“I loved working with DVmobi. I am completely new to the world of apps and they took me step by step through the entire process to create an app that would help me accomplish my business and marketing goals. My Pocket Parent app was released to 5 star reviews, ranks #1 for my top keywords, and I am thrilled with the result and having a new simple, innovative way to interact with those I serve. I’d recommend DVmobi to anyone looking to publish an app to build their business.”
– Brian R. King LCSW, www.SpectrumMentor.com (App Code – PARENTING)
”Publishing an app is hands down the BEST business decision I have ever made. And building my app with the good people at DVmobi has been the BEST experience I have had in years! My App has changed my life and my business life forever. I am convinced that if you are an entrepreneur trying to differentiate yourself from your competition, and trying to stay not only relevant and a leader, but the #1 choice in your target market, you can no longer afford not to have an App! Because of my App, I am finally reaching lots of people who really need and value the services I offer. The folks at DVmobi are consummate professionals, and tremendously knowledgeable on the technical front and on the marketing front – a combination that is virtually impossible to find in today’s marketplace. Without exception, they were completely available and supportive (I am a bit of a Neanderthal on the tech side) all the way through the process. They said what they did and they did what they said!”
- Jackie Black, PhD, BCC, Relationship Expert, Educator, Author & Coach
www.DrJackieBlack.com (App Code – MYMARRIAGE)
“Postpartum depression steals energy and motivation making it tough to search for help when it’s needed most. Providing excellent resources to suffering new moms in the simplest way possible is important and DVmobi was the answer. Current clients who want extra support and others who desperately need first time help can find it on their mobile devices in just seconds. They receive everything they need for recovery, and at the same time my personal services and products are promoted. I’m also having fun sending media interested in booking me to my app since it’s the easiest way for them to hear my radio shows and see me on camera. One last note – I don’t understand the magic of how technical things work, but it didn’t matter! The DVmobi team is so patient and explained every step. I highly recommend it!”
- Shoshana Bennett, Ph.D. (“Dr. Shosh”), Author, Speaker, Clinical Psychologist
www.DrShosh.com (App Code – PPDGONE)